Kledon covers 85 tickers today — 12 UCITS ETFs and 73 US-listed large-cap stocks. Here's how we chose what's in, and how to get yours added if it isn't here yet.
Why the list is curated
The universe is small on purpose. Every ticker on it earns its place by getting the full treatment — a clean price each session, classified headlines, holdings where it's a fund, and a brief before the open and after the close. None of that is free. It depends on data we can pull reliably, every single session, without gaps.
A ticker we can't fetch cleanly isn't a neutral addition — it's a liability. It would show stale prices and thin, empty briefs, which is worse than not covering it at all. So the rule is simple: signal quality over coverage breadth. We'd rather do 85 instruments properly than 5,000 badly. The list grows when we can add a name without degrading everything already on it — and not a moment before.
What's in, and why
The 12 ETFs are the spine of the list. They're the UCITS funds a Euro investor actually holds on Trade Republic, Scalable, or Degiro — the European wrapper, not the US-domiciled original. Three of them are the broad-market core most portfolios are built on: VWCE for FTSE All-World, IWDA for developed markets, and VUAA for the S&P 500. The rest are deliberate slices around that core — emerging markets, Europe, a Nasdaq-100 tech tilt via CNDX, semiconductors, high-dividend, a quality factor, and three S&P 500 sector funds covering energy, financials, and health care.
The 73 stocks are all US-listed — but that's a listing decision, not a geography one. Eleven of them are European companies held as US-listed ADRs: ASML, SAP, Novo Nordisk, Shell, AstraZeneca, and others you'd recognise on any European exchange. We list the US line because that's where price discovery happens and the data comes back cleanest; for a Euro holder, the ADR tracks the same business as the local listing.
The remaining names are US large-caps grouped by theme — mega-cap tech, enterprise software, semiconductors, financials, healthcare, defense, energy, and consumer staples. These aren't a random index sample. They're the companies that actually move a portfolio and that dominate the funds above: covering NVDA or ASML directly means a brief on the company stands on its own, instead of disappearing into a single line inside an ETF.
What we don't cover — yet
You won't find single-country emerging-market funds, leveraged or inverse products, individual bonds, crypto, or thinly-traded small-caps. Some of that is a data-quality call — the thin names simply don't return clean daily prices. Some is a deliberate scope call: we're a daily brief, not a derivatives terminal. The omissions are as curated as the inclusions. If the absence of something surprises you, that's exactly the signal we want — which brings us to the only real call to action this post has.
How to get a ticker added
The list is curated, but it isn't closed — and it will keep getting bigger. If a ticker you hold isn't here, ask for it: open the watchlist add-sheet in the app and use the request card, which drops the symbol straight into our review queue, or email us at hello@kledon.app. We read every request, and reader demand is the single biggest input into what gets added next. The fastest way onto the list is to tell us it's missing.